McNulty Design

April 26, 2014 Making a Moscow Mule Posted In: Case Study, Promotion, Video

My goal was to create a 1min self-promo video that showcased how typography, light, transitions and music play an important role in effecting the attitude of a piece. Subtle adjustments to light and purposeful glitches enhanced the tone I was shooting for. Music was selected early and reviewed often in order to create a consistent flavor throughout.

Spread out over a week, I figured it took about three solid days to shoot, edit and tweak posted video. I felt the more I added, subtracted and adjusted the richer and more complete the project became.

I’d be happy to discuss in more detail how the process works and how best it can be utilized for you.
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