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MacLeod Ale Business Cards
I really like how these (1 over 2 color) die cut business cards turned out for MacLeod Ale. The paper feels great and the stock color adds is a nice subtile addition . With all the quick cheep printing options available it’s nice to have the opportunity to design something unique and memorable.
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“54º Club” Swag
“MacLeod Ale 54º Founders Club” logo looks great on a full pint of “Old Toasty”. Most of MacLeod Ales are darker in color so white ink seems to be the logical choice. Logo is clean and crisp like their beers.
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MacLeod Ale “Gift Card” Promotion
A quick 00:27 second holiday promo video to let everyone know that MacLeod Ale now offers Gift Cards. I wanted to keep it simple and clean with a fun opening message to engage the audience. Video was scaled down to 00:15 for an Instagram post. Project also included Gift Card design.
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MacLeod Ale 54º Club logo
I designed this promotion logo for my friends over at MacLeod Ale. I wanted to highlight the 54º within the name as temperature plays an important role in making and storing their beer. Note: 54º is the ideal storage temperature for traditional British cask conditioned ales.
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Hope – Full Self Promotion
Self promotion postcard I’ll be sending out to all the breweries in CA. A play on words meaning you’re “Hoping” your social media marketing is being taken care of. I added a sight distressed texture to give it that hand-crafted / letterpress feel. Looking forward to developing a relationship within the brewing community.
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“Crazy Harry’s” Before and After
This beer focused bar in the heart of the San Fernando Valley needed a little help. The original logo was full of secondary explanation text, housed within a fairly generic oval shape that overused interior gradations, outlines and drop shadows. I felt with a name like “Crazy Harry’s” it should be big, bold and slightly off-kilter. With a mix of hand altered and hand set typography with a slight homegrown feel, I wanted to show that this is a bar with a passion for an artisanal beer…
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