McNulty Design

What We Do

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VIDEO CONTENT
Video is proven to be a great medium that has the unique capability of creating a visual connection between you and your viewer. Video allows you to personally inform and demonstrate what you do while putting a face to your company. According to Google “Videos are as effective as TV in building awareness of your business. And they get results.”

Video Statistics according to YouTube:
• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
• Millions of subscriptions happen each day

Video Concepts to Consider:
• Micro-Docs (Around 2min.)
• Nano-Docs (15 sec. Instagram)
• Brand Awareness
• Call to Action
• Case Study
• Demonstration
• Education
• How To
• Introduction
• Motivational
• Product Release
• Promotional
• Testimonials
• Tours
• Training

Case Study:
Making a Moscow Mule
Murphy Auto Museum
Testimonial

 

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WEBSITES
More then an online brochure, your website is an organic database that needs to be flexible, adaptable and manageable. It is a critical marketing and information tool that engages, enlightens, and motivates consumers, while allowing you to collect and share valuable information. Programmers and developers are continually evolving the flexiblity of websites by improving add-on features that enable anyone to handle content and media without sacrificing usability.

Terms:
SEO = Search Engine Optimization
User Experience (UX) = Persons interaction with a given interface.
Fully Responsive = “A website that responds to the device that accesses it and delivers the appropriate output for it, uses responsive design. Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices.” Source: Stanford University

New Website and/or Convert existing Website:
• SEO friendly
• Fully responsive
• Latest features and plug-ins
• User friendly Menu design
• Easy managing of content
• Additional Blog interaction Case studies (link to blog post)

Samples:
ARBOR Financial
Boyd and Associates
Hillrise Construction

 

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PRINT
With the right strategy and thoughtful design, print has the potential to boost your brand’s recognition and distinguish you from your competition. We design to high standards, taking every detail into consideration, from paper and ink selection to specialty printing processes like letterpress, embossing, folds and cutouts. Our goal is create marketing pieces that reflect your quality and communicate your message in unique and creative ways that set you apart.

Print Concepts to Consider:
• Advertising
• Business Cards
• Brochures
• Magazines
• Newsletters
• Packaging
• Postcards
• Posters
• Trade Show Booths
• T-shirts

Samples:
KCET Connected Magazine
Boyd and Associates
All American Soap Box Derby

 

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LOGO BRANDING
Logos are intended to be the “face” of a company. A logo, the basic unit of a company’s larger brand identity, should help convey information about the company and its industry through the design, including font(s), color(s), images, etc. Logo’s are also a way for customers to identify with the company’s core brand.

Initial Logo
• Startup of New Business
• Company Branding

Reasons for Redesign of Existing Logo
• Contemporize an Outdated Look and Feel
• New line of Business
• New line of Products
• New target Audience
• Accommodate a shift in Consumer Behavior
• Simply no longer like the Current Logo

Samples:
Hewitt Wolesnsky
Case Study:
Crazy Harry’s
Mobile Kitchens

 

We’d love to discuss your next project. Let’s Work Together!  CONTACT US  Phone: 818 340-0852