MacLeod Ale Brewing Co.
Traditional British Ale Brewery
The focus of the packaging was to boldly highlight the “MacLeod Ale” logo, so as to have a recognizable brand that would clearly stand out on the shelf from a distance. The cigar band label uses a colored graphic system that differentiates the variety of beers. To top it off, the bottle cap is a playful design of a “cap on a cap.” By taking advantage of these various printing techniques, the packaging reflects the craftsmanship of the beer itself. Beer and packaging are unmistakably MacLeod’s Cask Ale.
Packaging featured on the “World Packaging Design Society” website.
World Packaging Design Society