Neel Lighting and Controls
Neel Lighting and Controls was looking for a video that would introduce the company’s team to the public while providing the public with information about the company’s services. The multiple interview format was used to reveal the individual voices of the company and create a more complete profile of the company as a whole. The tone of the video is reflective of how casual and down to earth the people are who work for the company. Neel Lighting wants their clients to feel like they are part of the family. The various lights and control products highlighted in the video are the company’s products in use in their own office. The opening George Carlin quote, “Electricity is really just organized lighting.” and the uplifting music help to convey the personality of the company.