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“818 Brewing” Rebrand
This was initiated as a logo rebrand but the project was eventually cancelled. I scraped most of the original logo elements and ended up with this clean circler direction. With the use of the diamond shapes it almost has that cut paper feel. I really like how this turned out. My hope is that someday this project will resurfaces.
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“54º Club” Swag
“MacLeod Ale 54º Founders Club” logo looks great on a full pint of “Old Toasty”. Most of MacLeod Ales are darker in color so white ink seems to be the logical choice. Logo is clean and crisp like their beers.
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St. Joachim Golf Tournament
Another years golf tournament logo for my niece and nephews grammar school. I wanted to take a “hand done” approach to this years logo to reflect a grammars school aesthetic.
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Whisky Labels
Shot this image at my home bar. I love this ultra-minimal whisky label (don’t know who the designer is?) . A true practice in design restraint. Interesting collaboration between “Kings County Whisky” and my favorite chocolatiers “Mast Brothers Chocolate” out of Brooklyn NY.
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MacLeod Ale “Gift Card” Promotion
A quick 00:27 second holiday promo video to let everyone know that MacLeod Ale now offers Gift Cards. I wanted to keep it simple and clean with a fun opening message to engage the audience. Video was scaled down to 00:15 for an Instagram post. Project also included Gift Card design.
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Hope – Full Self Promotion
Self promotion postcard I’ll be sending out to all the breweries in CA. A play on words meaning you’re “Hoping” your social media marketing is being taken care of. I added a sight distressed texture to give it that hand-crafted / letterpress feel. Looking forward to developing a relationship within the brewing community.
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South Coast Stairworks t-shirts
This t-shirt design for my master carpenter brother utilizes staircase blasters and shamrocks (shamrocks pulled from the his logo) as design elements to create the iconic, attention grabbing American flag as the front of this years promo t-shirt. Custom wood staircases are considered by most as a more challenging yet crucial architectural elements within a home. My brother was looking to highlight this aspect of his business and requested balusters to be somewhere in the design of the shirt, what better way then with the stars and strips.
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KCET “SoCal Connected” Print Ads.
I’m really liking the updated direction KCET has taken on “SoCal Connected” branding. Here’s an “LA Times Ad” and “Banner Ad” I recently completed that showcases a simplified san-serif type, unique dimensional framing and a friendlier color palette. This new look defenitly sets the tone for a cleaner more contemporary look.
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