The story behind this logo is kitchens on the go. The concept was to emulate a fast food drive up window with a strong graphic, an arrow in motion, while clearly setting it a part from the fast food industry. I chose to use chocolate brown and soft orange, a more soothing palette than the typical hot yellows and reds commonly associated with fast food restaurants. The stars and stripes are a nod to the previous logo the company had been using. The website picks up the illustrative style of the logo and implements additional playful icons as quick and easy reference points matching the convenience of portable kitchens.