McNulty Design

April 17, 2014 “Mobile Kitchens” Logo Before and After Posted In: Case Study, Logos

Before and After

The original logo used uninspiring type, no identifying mark and left the viewer without any feel or knowledge of who the company was or what the company did. I chose to redesign the logo with a more nostalgic feel, embracing the history and longevity of the company, letting it’s audience know that this company has credibility. Inspired by the fast food industry model of accessibility and ease, the “On-The-Go” logo was born. The arrow, indicating motion, helps to identify the company’s distinction of driving its kitchen to you.


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